Scissorum

Weekly Newsletter 26 January 2024

This Week Merchant Taylors’

We Asked, You Answered: Evolving Scissorum and the Reader Feedback Survey

Much of the written feedback noted that the format is one of the biggest areas that needed to be updated. The new Scissorum is built with this in mind and it will be as user-friendly on mobile as it will on any other device. Quality Content One thing that shone through the survey was how much people enjoy the publication and appreciate the hard work and dedication of the editorial team. To share a few quotes: “Scissorum really lets me feel connected with the school, my son's education and the opportunities available at the school both for pupils and parents.” “A brilliant weekly that keeps me informed about the school my two sons attended.” These comments coupled with the results of the survey are great to let us know that we are hitting the mark. Scissorum goes out to pupils, parents, staff and our alumni and a huge part of why we do it is to showcase the fantastic school community.

When asked, nearly three quarters agreed that Scissorum made them feel more connected to the school. In planning the new version of Scissorum, we wanted to continue this spirit and develop it further. We also asked how often people read Scissorum. We wanted to know was a weekly publication information overload? The results speak for themselves, and it’s great to see everyone checking in to read Scissorum almost always.

Before Christmas we sent out a survey with Scissorum to find out how you read it, what you read and what you want to see changed. Since then everyone here in the marketing team has been working hard to digest and enact this feedback. In this article I wanted to dig into some interesting findings from the survey and update you all on the timelines for the new Scissorum. The first thing to note is that the new Scissorum will be launching next week on Friday 2nd February. The new publication will contain all of the fantastic written content from teachers and pupils alongside new features that give us the chance to celebrate the work of everyone in the Merchant Taylors’ Family. So, with that in mind, lets dig into some of the The first thing to note is how you tend to read Scissorum. Over three quarters of readers use their phone to read the newsletter and currently, that can be a challenge. Not only can it be awkward, but for some with disabilities or accessibility needs, it can completely cut off their ability to read it. results of the survey. Format Frustrations

The Times They are A-Changin’ With all of that said, what does that mean for you as the readers and Scissorum as a publication? Firstly, the articles will remain the same in terms of the quality and content, but will be hosted on our website. The new version of Scissorum will then link to these articles. This has myriad benefits such as: • M aking articles easier to read on mobile devices • A llowing you to easily choose which articles you want to read • P rovide a permanent and secure archive for the articles so you can refer back to them much later

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